Issue 3 of Mobile Marketing Now Online

The latest edition of our quarterly magazine is now available to read online. It features articles on m-ticketing, m-retailing and a 5-page look at the mobile applications business, penned by Peggy Anne Salz.

There’s also a look at how brands are using the mobile channel to engage with consumers in India, and Sienne Veit from Marks & Spencer explains how the retailer has embraced the mobile channel to great effect. We also turn the spotlight on a selection of mobile applications that have caught our eye in recent weeks.

The first two issues of Mobile Marketing have now racked up over 6,000 views. You can see the latest issue here.  And you can access Issues 1 and 2 here.