Isuzu partners with RugbyPass for Six Nations 'Driven To Do' social campaign

David Murphy

To celebrate the Guinness Six Nations rugby tournament, car maker Isuzu UK has partnered with rugby media business RugbyPass for a social campaign that allows fans to vote for those players they believe are “Driven To Do”.

Ahead of each Guinness Six Nations match, RugbyPass, via its social media channels, will ask fans to vote on who they think are the players most likely to be putting in the big performances in the upcoming weekend fixtures, with a different performance area being focused for each round, such as tackles, carries, and ball or line breaks.

Voting for each round will be launched following the official team announcements, with Welsh Rugby YouTube talent Geraint Davies producing a short introductory video. Shared across Instagram stories, the video will give fans the lowdown on the upcoming game and the opening of the vote.

The results of the vote will be announced following the weekend’s big game, alongside a video, again presented by Geraint Davies, highlighting the vote-winning player’s performance. The statistics, analysis and data are being supplied by Rugby Analytics, which captures over 6,500 data points for every game and provides the most detailed and comprehensive rugby data in the market.

“There is perfect brand synergy with showcasing professional rugby players that are driven to do more for their teams and Isuzu D-Max owners and drivers who are driven to do more in their working life and outdoor lifestyle,” said George Wallis, Head of Marketing at Isuzu. “RugbyPass is an ideal platform to share this synergy with all fans of the game.”