Its a DOGMOB Life

Mobstar Media, the Brighton-based mobile content producer, has announced the creation of DOGMOB.co.uk for Battersea Dogs & Cats Home.
DOGMOB allows customers to adopt a Battersea dog and download images, screensavers, wallpapers, ringtones and Thank you messages featuring Battersea Dogs currently looking for homes. Uniquely, the concept creates the link between the charity and payments for what Mobstar describes as desirable dog-related content.
To use the service, visit the DOGMOB website, select the Battersea Dog youd like to adopt and then text the dogs name to 80022. Theres a choice of four dogs on the site at any time, updated regularly as they find homes, together with information about them and how they came to Battersea.
Customers are then sent a link to a Mobstar Wap site where they can download four pieces of content an animated screensaver, wallpaper certificate, a Thank you video, and a barking ringtone. Customers can also register for free news updates about their adopted dog.
It costs just 3 to adopt each dog, for which customers get four pieces of content. Mobstar points out that this is not a subscription service, and that all profits go straight to Battersea Dogs & Cats Home.
Many dog lovers cant own a dog and wonder how they can support our work, says Fiona Healey-Hutchinson, Director of Fundraising at Battersea Dogs & Cats Home. DOGMOB.co.uk is a wonderful new way for them to adopt a real animal, to help pay for its upkeep and to have wonderful, colourful and cute content on their mobile phone.
Mobstar Media MD Jamie Goldblatt adds:
We provide top-selling mobile phone content for networks and brands across the world. DOGMOB is our chance to make our content work for a good cause. Were delighted to be involved with Battersea Dogs & Cats Home and we hope DOGMOB is a huge success for them.
Mobstar notes that DOGMOB is the first charity service of this kind in the world, and says it is planning to launch further innovative charity-related mobile concepts. Coming soon is CATMOB.co.uk, which will do for Battersea cats what DOGMOB does for the dogs.