Guinness World Records TV (GWR TV) is partnering with mobile content provider Snax Media to develop mobile video content from existing GWR TV programming. The deal is for the development of, and exclusive rights to,  40 x 30-90-second clips for distribution via mobile networks in the UK, the US, the Philippines and South Africa, we well as directly to consumers through GWRs WAP site. The clips are available to consumers now.
The two companies have selected content that will be easy to view on mobile phone screens, including extreme sports record attempts, such as balancing cars and BMX stunts. The GWR TV archive contains over 400 hours of programming from shows such as Ultimate Guinness World Records, Australias Guinness World Records, and Guinness World Records: 50 Years, 50 Records. As such, there are thousands of record attempts to choose from.
This deal is part of our ongoing strategy to explore new ways of expanding the presence of the Guinness World Records brand, says Rob Molloy, TV Sales Manager for GWR TV. Developing mobile content will increase the accessibility of GWR content in the form of bite-sized Guinness World Records. Well be closely monitoring the success of this initial campaign with a view to rolling out more content across more countries.
For Snax Media, director Philip Bourchier-OFerrall adds:
Snax is leading the mobile video industry by identifying global brands that work on mobiles, across platforms and regardless of language, so who better than Guinness World Records to work as a global mobile video brand? We ensure that traditional TV editing and production values are applied to mobile content to ensure a compelling user experience.
For a preview of GWRs wap site and to download sample videos text (for free) the keyword Records to 80231.