Single Touch Interactive, which specialises in Abbreviated Dialing Codes (ADCs), in partnership with Latino Movil, an international mobile marketing and technology company, have launched an ADC program that keeps native Latin Americans living in the US up to date by providing information about their home country directly to their mobile phone.
The #LATIN ADC program connects subscribers to their native countrys local news, sports, music, entertainment and immigration information. To sign-up for subscription alert packages containing local information in participating countries, users simply dial #52846 on their mobile phone, select the country whose alerts they would like to receive and select a topic area, in order to begin receiving alerts. Subscribers to the service receive this information by text message three times per day.
The market for a service such as this is significant and growing, the companies say.  According to Movida, around 40% of the United States domestic Hispanic population is foreign-born and over two-thirds are of Mexican origin.
The #LATIN program is addressing the need for foreign nationals living in the US to stay connected with their home county, says Single Touch Interactive Founder and CEO, Anthony Macaluso. We do this by providing subscribers with information about their countrys local interests as well as important immigration updates.
The program has been launched in the United States in support of an initial group of Latin American countries which include El Salvador, Mexico, Guatemala, Nicaragua and Honduras. It will expand the service to populations from additional Latin American countries in the coming months. The content provided through the program is available in Spanish.
Many of the participating countries embassies have selected #LATIN as their choice for communicating information in compliance with Department of Homeland Security requirements. This includes information regarding immigration programs, such as TPS and the Diversity Immigrant Visa Program, commonly known as the Green Card Lottery.
Subscribers who choose to receive news from their community and immigration alerts for their country may do so with no additional fee.
Were proud to partner with Single Touch Interactive to offer the #LATIN program, says Latino Movil Director, Jose Rodriguez. This is an easy way for the US Latino community to interact and connect with Latino culture and content through the mobile phone.”