Its Meffys Time

The Mobile Entertainment Forum (MEF) is now accepting entries for the 8th annual Meffys awards. The deadline for submission is 26 April, and the winners will be announced at a Gala dinner on 7 July at the Grand Connaught Rooms in London.

Entry prices for 2011 are £350 per entry, or £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry. Entries can be submitted here.
The 2011 Meffys categories are:

  • Best Game
  • Best Music Service
  • Best TV & Video Service
  • Best Content
  • Best Content Discovery & Personalisation Service
  • Best Social Media Service
  • Best Ad Campaign
  • Best Brand on Mobile
  • Best Mobile Website
  • Best Blockbuster App
  • Best Innovative App
  • Best Technology Innovation
  • Best Innovative Business Model
  • Best Innovation in a Mobile First Market
  • Best M-Commerce Service
  • Best Business Intelligence
  • Best Mobile Connected Device
  • Outstanding Contribution Award

You can see a list of the 2010 winners, as well as highlights of the 2010 awards ceremony, here.