It’s official: No refund for MWC 2020 Barcelona exhibitors

Mobile Marketing Magazine has received confirmation from one of the companies due to exhibit at MWC 2020 that exhibitors will not be entitled to a refund. The same company confirmed a couple of days ago that they were also liable for their catering bill.

An email sent to the company by the GSMA said: “The situation in which the GSMA now finds itself is unprecedented and uninsurable…As a not for profit organisation and the convener of an entire industry and related ecosystem, the financial implications of these circumstances are hugely significant for the GSMA and we are grateful for your understanding and patience. Given this is a force majeure situation, no refunds will be provided under clause 21.10 of our Standard Terms and Conditions for Exhibition, Advertising and Sponsorship. However, please bear with us as we work through these circumstances and formulate a proposal which we hope enables us to maintain our long-term and mutually beneficial partnership. This is our primary focus at this time – we anticipate being able to get back to you by 31st March 2020 at the latest.”

It’s a stance that it unlikely to be met with much warmth by the exhibitors. If you’re one of the companies affected and would like to share your views with us please email me at: