Its the ScanLife for Coca-Cola

Coca-Cola has signed a deal with mobile barcode service provider ScanLife to place QR codes on its beverage packaging in Spain.

The codes will lead to content including UEFA Euro 2012 videos, and Coca-Colas online SmileWorld community, which the brand will be able to change dynamically depending on a  variety of triggers, including the frequency of scans.

“The results we have seen are extremely impressive,” says Paco Rodríguez, digital manager at Coca-Cola. “Thanks to intelligent QR Codes from the Scanlife platform, we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand exactly what interests our consumers.”

The campaign will be featured in TV ads, like the one below.

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