Social gaming community itsmy has expanded its mobile browser game platform with new social features to better link its various games and game players, and to encourage networking and communication between gamers.

From now on, gamers will receive cross- and in-game notifications, whenever a friend starts playing a game in the itsmy game world, inviting them to challenge their friend.

Players will also be able to add favourite games, buddies and trophies to the personal playground with one click. Itsmy has also introduced game-relevant virtual gifts that friends can unlock, achieve or buy, either to show on their own playground or to give to friends and game buddies.

Finally, in-game messaging enables players to send messages to other players, to ask for a helping hand, stay informed, plan team strategies and exchange hints and tips, or just to have a chat with a game buddy.

“We’ve build an easy-to-use and pure mobile gaming platform for the whole world, for all phones and with connections to all online and mobile social networks, so that people can play games on their mobile phones with their friends no matter where they are, without downloading an app or starting a PC,” says itsmy CEO, Antonio Vince Staybl. “Mobile first is the way how we will play it – and in future there will be many big internet companies doing the same.”

You can access itsmy’s mobile social gaming playground on your phones browser at http://m.itsmy.com