Ad-financed mobile social networking service itsmy.com has revealed that it has  attracted half a million registered mobile Internet users. Only 14 months after its launch, the service claims it is the US off-deck market leader, and number one brand in mobile social networking. itsmy.com can be reached via the mobile phones browser at http://mobile.itsmy.com or http://itsmy.mobi

The itsmy.com philosophy is to give everybody worldwide a user-friendly, free mobile homepage, including a personal mobile address. The service includes all standard social networking services, from private messaging via picture- and video-blogging to location based social services, and a Mobile TV channel which brings all users together.

itsmy.com Chief Strategy Officer Mikko Saarelainen says the brands growth has been fastest in the US and the UK, and points out that only 6% of all cellphone owners have ever used the mobile Internet, and only 2% of the entire subscriber base of mobile operators have ever tried to surf in 3G networks.

This leaves us 98% of the US and UK cellphone market who hasnt yet experienced itsmy.coms enhanced 3G version optimized for larger bandwidths says Saarelainen. Im very pleased with the newly-grown popularity of mobile Internet browsing, also pushed lately by the iPhone launch.”

The itsmy.com brand is owned by mobile user-generated content and mobile community company Gofresh, whose CEO, Antonio Vince Staybl, adds:
We dont have an online networking site, and thats the secret of our success. I dont see the necessity to mix the traditional Internet with our mobile-only community. itsmy.com is a mobile Internet service giving you a truly mobile experience. We have to think mobile. To feel mobile. And that does not work from the view of traditional online media.