EMMAs

Itsmy.com Rolls Out New Services

David Murphy

Mobile social network itsmy.com (http://m.itsmy.com on your mobile), has introduced a raft of new services for its 2.5 million users. The services described by itsmy.com as: social games, location based broadcasting and open personal pages", are optimized for over 3.500 mobile phone models and browsers, and are mobile web-based, so do not require any application downloads.
Itsmy.com says that mobile browser-based social games are the new revenue generators for the mobile business witha clear added value for the customer: have fun while playing games wherever you are and meet new people in a very entertaining and easy way. Playing mobile games like Snowball Fight or Hide and Seek is free, but users can pay for extra features, such as a snowball shield or invisibility feature.
The location-based broadcasting feature enables users to show their friends the hottest spots, greatest shops and best pubs in a chosen city by uploading a picture or video to their personal mobile site. For all phones without GPS on board, the users location or preferred place can be updated manually pictures and videos can be tagged with the users  comments.
Open personal pages allow users to add unlimited features to their mobile homepage, including the ability to call or text friends with a single click. Users can also read the latest updates from their friends, add RSS news feeds, set location alerts and add links to favourite mobile services.
Location-based services are really cool features for our users, but we dont see LBS as a stand-alone business case, says itsmy.com CEO, Antonio Vince Staybl. Even more, location as a new parameter will help (in) boosting almost every mobile service in the future from search over content to communication.
Itsmy.com will be showcasing the new services in Hall 7, stand A48 at Mobile World Congress 2009 in Barcelona next week.

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