Broadcaster ITV has selected 4th Screen Advertising as its exclusive mobile third-party advertising partner. The ad network will work alongside ITV’s media sales team to offer ads to be be integrated across ITVs mobile inventory, which includes apps and mobile sites for news, sport and entertainment shows.

The ad offering includes HTML5 banners, rich media overlays, 3D ads, expandable banners, and location-based formats, as well as traditional banner formats.

“Our audiences are engaged with our flagship shows across a range of devices – it’s therefore absolutely vital that we can offer our advertisers the best possible set of options across any given platform be that TV, online, mobile and tablet platforms,” says Richard Hicks, ITVs head of mobile. “4th Screen brings the agency contacts, creativity, technology and know-how to integrate with our existing ad sales set up and build our ad proposition across the growing mobile channel.”