ITV Relaunches Player App Across All Platforms

itv comboITV has completed a relaunch of its ITV Player across iOS, Android and Windows, with a focus on live TV simulcast functionality.

The revamped app showcases a new user interface which puts more of a focus on ITVs Watch Live service at the top of every channel page, with access to the most recent On Demand content hosted directly below.

Along with the the new prominence given to the simulcast capabilities, the app enabled users to watch the last 30 days of ITVs catch up content, and includes live and On Demand content from the broadcasters new channel, ITV Be, which was launched this week.

“TV is instant, immediate and alive and this should be reflected across all our platforms,” said Paul Kanareck, director of online and brands at ITV. “As second screens are increasingly becoming second TVs, we have found watching live TV accounts for 26 per cent of ITV Player usage on tablets, phones, PCs and Macs.

“The new improved streaming quality and app design makes it easier for viewers to find the shows they love and ultimately spend more time with ITVs fantastic content. We will continue to work on bringing this new and improved user experience to further platforms going forward.”