iV PLATFORM, a digital voucher specialist, has launched a mobile coupon creation, delivery and redemption service for brands looking to tempt users on the go.

The platform integrates with existing apps, as well as Passbook and Google Wallet. The company also has a back office app so users can control and optimise the process using the data gathered.

The company says it has worked with leading brands, retailers and media companies, as well as local merchants.

“Mobile vouchers present a clear commercial benefits to retailers, brands and merchants that want to take more control of engaging customers cost effectively through mobile to rewards loyalty and incentive sales,” said Josephine Boyd, commercial director at iV PLATFORM.

“We see mobile delivered vouchers driving significant increases in footfall in-store and redemption via mobile devices, as well as delivering online sales growth, especially when voucher are highly targeted based on customer and behavioural data, venue information and mobile location services.”