Masterclassing Connect

Jack in the Box debuts gamified ad experience offering free tacos on Spotify

Tyrone Stewart


Fast food restaurant chain Jack in the Box has teamed up with Spotify to gamify the advertising experience and give listeners a chance to gain access to exclusive content and get their hands on some free tacos.

The Jack in the Box interactive experience takes its inspiration form the popular ‘Two Truths and a Lie’ guessing game, with the game featuring a mixture of general trivia and statements about the history of Jack in the Box.

“We are excited to join forces with Spotify to merge the love of food, music and gaming,” said Adrienne Ingoldt, SVP, Chief Brand and Experience Officer at Jack in the Box. “Gamers and music lovers constitute a huge part of our core consumer and our goal is to find innovative and dynamic ways to both engage and bring joy to our fans, especially during this challenging time. This way, you can always enjoy Jack in the Box no matter where you are and connect with our fans -from one ear to another.”

To promote the experience, which can be accessed via a dedicated microsite, Jack in the Box is running three 30-second audio ad spots on Spotify, encouraging listeners to click on a link to ‘Jack’s Two Truths and One Lie’ and play to claim their two free tacos with any purchase.

The results page of the quiz features a link to claim a coupon for two free tacos, a link to ‘Jack Box’s Party Playlist’ on Spotify, and a 30-second video ad.

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