Web content management (WCM) company Jadu has launched a mobile arm to its products. The cloud-basd Weejot mobile WCM system is part of Jadu Universe, a major upgrade to its products designed for higher education, government, and large commercial organisations. 

Jadus Universe platform brings a range of Jadu products into a single multi-channel product suite. The suite brings together the Jadu CMS, online forms system Jadu XFP, Rupa Portal (a solution that uses search as a basis for portal and collaboration functionality), and the new cloud based Weejot mobile offering.

The suite of products has been upgraded to provide a cohesive and single point of management for all online customer touch points, says the company. The platform includes in-built marketing automation and analytics, non-technical content management tools, and a unified platform for delivering mobile customer experiences.

“Weve focused our attention on enhancing and integrating our products into a platform with mobile in the middle,” says Suraj Kika, Jadus CEO. “What we have developed is a unique and magical suite of applications that makes managing the customer experience and publishing to all channels much easier.”

The mobile Weejot allows for real-time mobile web publishing, and the Jadu Universe also incorporates social media integration for Facebook, Twitter, and Google+.