Jaeger Launches Transactional Mobile Site

Luxury fashion brand Jaeger is working with agency Design UK to launch its first transactional mobile site. The site offers international delivery and payment options, and uses a one-click checkout option for registered users.

Mobile sales (including iPad) account for eight per cent of Jaegers total sales, and with this mobile site in place, the company predicts an 80 per cent increase of total mobile sales within the next six months.

Belinda Earl, Jaeger Group chief executive, says: “The launch of our new mobile site marks another milestone in Jaegers multichannel strategy. Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.”