Jaguar has signed on as UK launch partner for Undertones ScreenShift multiplatform ad format.
The car manufacturer is deploying the HTML5 format across smartphone, tablet and desktop as part of a campaign planned by UK agency Mindshare.
Using responsive design, ScreenShift ads deliver a variety of functionality depending on the device used – meaning that on phones, features like click-to-call will be included alongside rich media content.
“We are committed to our position at the cutting edge of digital advertising and every Jaguar campaign includes a significant weight of premium car brand firsts,” said Jaguar UK brand communications manager Patrick Marcus. “So, with the recent launch of the new F-TYPE sports car, ScreenShift stood out as the perfect first for reaching our target audience – the ‘Enlightened Elite’.”