Jaguar First to Use ScreenShift Ad Format

Jaguar has signed on as UK launch partner for Undertones ScreenShift multiplatform ad format.

The car manufacturer is deploying the HTML5 format across smartphone, tablet and desktop as part of a campaign planned by UK agency Mindshare. 

Using responsive design, ScreenShift ads deliver a variety of functionality depending on the device used – meaning that on phones, features like click-to-call will be included alongside rich media content.

“We are committed to our position at the cutting edge of digital advertising and every Jaguar campaign includes a significant weight of premium car brand firsts,” said Jaguar UK brand communications manager Patrick Marcus. “So, with the recent launch of the new F-TYPE sports car, ScreenShift stood out as the perfect first for reaching our target audience – the ‘Enlightened Elite’.”