Jameson Irish Whiskey has launched the latest ad in its ‘Widen the Circle’ international brand campaign. Based on the idea that life is enriched by the magic of authentic human connections, the new spot showcases how every single smooth drop of Jameson is an invitation to ‘Widen the Circle’.

Created by TBWA Dublin, ‘The Drop’ is the story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, travelling to every corner of the globe to ultimately ‘Widen the Circle’. As well as showcasing the meticulous process that goes into crafting Jameson Irish Whiskey, the ad also spotlights the makers behind the brand, including Master Distiller Kevin O’Gorman and Blender Deirdre O’Carroll. The ad stars Irish actor, writer and comedian Aisling Bea, who featured in the last Jameson spot, ‘That Spark’.

The campaign will roll out across global markets throughout 2023 across TV, OOH, digital and social.

“With this new addition to the campaign, we wanted to highlight the interconnectedness of our environment, our ingredients, our craftspeople and ultimately those who enjoy our whiskey,” said Brendan Buckley, Global Marketing Director at Irish Distillers. “Jameson is a storytelling brand from a country of storytellers, so Aisling continues to be the perfect partner to bring our philosophy to life, all told, of course, with our collective Irish wit.”