Jameson has joined forces with Puma to launch a limited-edition collection that celebrates football fans.

The campaign features former Ireland and Newcastle goalkeeper Shay Given and supports both brands’ goal to make the football experience more inclusive and enjoyable, as official partners of the English Football League (EFL).

The collection includes a co-branded football and custom hand-painted Puma Kings boots by Welsh designer Dan Hayes.

Josh McCarthy, Pernod Ricard UK brand director, said: “We’ve been wanting to work with Puma ever since we got introduced through our shared EFL partnership. The chance to come together with a fellow heritage brand, one full of stories and culture, felt too good to miss.

“Especially given our shared passion for the game and work in the communities. Football brings people together like nothing else and so this collection just raises a toast to all those people you know through football. Just like a glass of Jameson, the beautiful game has a way of uniting people from all generations.”