JD Sports launches #JDPassItOn TikTok campaign

To coincide with the start of the EURO 2020 football tournament, sports fashion retailer JD Sports is launching a TikTok campaign inviting users to share their passion or skills to the community using the hashtag #JDPassItOn. 

The TikTok circle are well known for their creativity and skills, and JD have made sure its campaign only builds on that, allowing everyone to show off their skills, from football tricks to make-up tutorials, all with a EUROs theme around it.

Sports and football creators such as Pele Newell, Ben Black, and Andrew Henderson have all joined in on the challenge.

To elevate the experience, TikTok and BMG label group have also worked with songwriters Toddla T and Lady Leshurr to create the sound experience for the challenge.

Their new track ‘2Gether Now’ was released this week and is a remixed version of The Farm’s 1990 classic All Together Now, which was used as England’s anthem as part of their 2004 Euros campaign in Portugal.

The song is set to feature in JD’s Top View ads for TikTok’s community to use as part of the hashtag challenge.