JD Sports opened its biggest flagship store at the Trafford Centre in Manchester with a giant 3D version of its duffle bag.

The 4 x 4.5 metre installation was made in partnership with Goodstuff, Talon Outdoor, The Wonderworks, and Limited Space.

The launch was supported by print, digital, and out-of-home ads around the Trafford Centre, showing the brand’s “connection” with youth culture.

James Air, director of group acquisitions at JD Sports, said: “This new store at Trafford Centre is a true statement of intent. It’s our biggest, boldest space to date – and it’s happening in the city where our journey began.

“This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail. And JD’s opening at Trafford Centre isn’t just about creating a dynamic new shopping destination – it also brings new jobs to the area, reinforcing the brand’s ongoing investment in the local communities it serves, which is at the heart of JD’s mission.”

Jaz Hogben, planning director at Goodstuff, said, “We’re incredibly proud to have supported our amazing partners, JD, in celebrating this milestone – and to have helped create something truly standout in media.”

The campaign also reflects JD’s ‘Forever Forward’ identity.