The Mobile Entertainment Forum (MEF) has appointed of Stephen Jenkins to the role of Global Marketing Director. He will play an instrumental role in communicating and driving awareness of MEFs initiatives and activities to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.
In this new role, Jenkins will evolve MEFs digital marketing to engage and inform members around the world about key developments. He will also work to raise awareness of MEFs industry reports and initiatives, including critical work on content sales reporting and mobile video. Jenkins brings extensive music industry experience to the forum and will work closely with the global MEF team and chapters.
With Stephens wealth of experience in the content industry and his broad marcoms expertise, we are confident he will deepen awareness of MEFs industry-changing initiatives and activities on behalf of our members to key stakeholders, says MEF Executive Director, Rimma Perelmuter.
Jenkins joins the MEF from the PIAS Entertainment Group, where he was Head Of International Marketing and instrumental in driving marketing campaigns for labels including Wall Of Sound, Independiente, Full Time Hobby and Fabric. Prior to this, he spent seven years at the EMI Group, initially as part of the trade marketing team and subsequently as part of the international marketing team at Virgin Music. He says:
It is a hugely exciting time for the mobile content industry. I am looking forward to ensuring our members views are represented, and demonstrating the value of a single strong voice for the mobile entertainment industry.”