Location-based media company JiWire made its first hire in the UK, with the appointment of Trish Tarson as European agency sales manager.
JiWire offers location-based advertising campaigns for advertisers and their agencies, and Tarson's job will be to work with agencies to grow and maintain existing agency accounts within the region and build relationships with media planning and buying agency contacts and brands.
Tarson joins JiWire from Hi-Media. She has also held sales positions at eType, Lastminute.com, ITC, and Reed Business Information.
"Trish will help agencies understand the best way to optimise JiWire's technology to deliver highly compelling media campaigns and help brands win in leveraging location-based advertising," says Peter Jones, joint managing director at JiWire UK.
Tarson says: "Agencies and advertisers are excited about the possibilities that location-based advertising offer, especially as the UK population becomes more mobile and more social, sharing local offers and responding to relevant advertising and content. I'm thrilled to be working for a company that has the experience, partnerships, and technology to be able to deliver campaigns most effectively and at scale. JiWire is an exciting and growing business and I look forward to supporting this growth in the UK whilst delivering industry-leading initiatives for advertisers here."