Jobsite Goes Mobile with Mike Leigh-directed Ad Campaign

Five time Oscar-nominated director, Mike Leigh, has directed a new ad campaign for Jobsite, created by London ad agency Hooper Galton. The campaign features British actor Max Beesley, star of Survivors and Hotel Babylon, who has been the face of the brand since 2008.

The campaign, which aims to inspire people to consider the decision to change jobs, features two 30-second and two 10-second TV ads which will run for four weeks from 10 January. The campaign also comprises two bespoke 15-second executions for mobile and video-on-demand, as well as press, online and social media.

The ads focus on the fact that each year 14m people claim they want to move jobs, yet, for one reason or another, don’t do anything about it. Each execution focuses on a different reason for this, from procrastination to fear, and sees Beesley adopt a contemplative persona as he muses on the various obstacles people place in front of themselves to avoid change. The campaign is a significant shift in tone from the fast-paced 2008 campaign, which saw Beesley pounding the streets amongst commuters.