John Lewis and Waitrose Launch Mobile Platform for Staff

The John Lewis Partnership retail group, which includes John Lewis and Waitrose, has appointed mobile marketing agency Mobile5 to create an internal mobile site which acts as an information platform for its 81,000 employees. 

The HTML5 site gives new employees access to training videos, checklists, and text info about the company, as well as enabling to communicate internally.

Mobile5 account director Adam Vine said: “It’s refreshing to see recognisable and admired brands such as John Lewis and Waitrose openly embracing mobile by putting engaging, educational and informative tools right into the hands of their staff.”