John Lewis has become the latest big-name retailer to sign up for our Mobile Retail Masterclass event, taking place in London in March. The company joins an illustrious line-up, which also includes Asda, Debenhams, Homebase, Focus DIY, HMV, Royal Mail, Pizza Express and others.
They will take a deep-dive into mobile with presentations from experts from Gemalto, Velti, O2, Navteq, Txtlocal and Paythru, explaining how to build a mobile website or mobile-optimised version of an existing website; create mobile apps; use mobile coupons and advertising, including location-based advertising, to drive footfall; and how to take mobile payments.
The event has the backing of the Interactive Media in Retail Group (IMRG), and is the first in a series of Masterclass events that Mobile Marketing and events company Camerjam are jointly staging during 2011. 
Explaining her reasons for attending, Harriet Williams, head of digital development at Debenhams says: “Mobile commerce is revolutionising retail as customers demand instant access to information on the go. Mobile phones are a multichannel device driving both online and store sales. No retailer should wait to become mobile.”
If you are a retailer, interested in registering to attend the event for free, you can do so here. To get involved in future Masterclass events as a specialist solutions provider, please contact: [email protected]
