John Lewis Money has been announced as an official partner of the England national rugby team in the lead-up to the 2025 Six Nations Championship.

This collaboration will see the financial services division of the John Lewis Partnership supporting both the men’s and women’s teams, with its branding prominently displayed throughout Twickenham Stadium starting 8 February for all England home games.

As part of the partnership, John Lewis Money customers will enjoy a range of exclusive perks, including access to tickets and unique experience giveaways.

“We’re thrilled to partner with England Rugby in what is going to be an action-packed year starting with the Guinness Six Nations just around the corner. With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level,” John Lewis Money, director, James Mack, said.

“As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal Partners alike,” Mack added.

He continued: “From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.”

Claudio Borges, RFU executive director of engagement and business growth, commented: “We’re really pleased to welcome John Lewis Money as a partner of England Rugby. There is great alignment between our two brands and we look forward to developing our relationship over the coming years.”