Scotch whisky brand Johnnie Walker has launched the second iteration of its ‘The Walkers’ ad campaign. The ad, created by Dept., stars Milla Jovovich and launches this week in 14 countries across Eastern Europe – Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Israel, Latvia, Lebanon, Romania, Russia, Serbia, Turkey and Ukraine – on TV, digital, social and out of home.
The ad was directed by Paul WS Anderson, known for films including the Resident Evil series; Alien vs Predator; and Monster Hunter. In it, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage, encouraging viewers with its core motto: “Less Talking, Keep Walking”.
“The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line,” said Dora Fejes, Senior Brand Manager Whisky for Diageo Eastern Europe. “Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring ‘Less Talking, Keep Walking’ campaign direction.”