On Tuesday 27 September at 15:30 GMT, Mobile Marketing is hosting a webinar in association with Urban Airship, entitled How Consumers Want to Use Mobile Wallet: The Growing Opportunity for Brands.

The webinar will review the results of a June 2016 survey on the state of mobile wallet marketing, and explain what the findings mean for brands trying to reach mobile users. We’ll share how 2,000 consumers in the US and UK want mobile wallet passes for a variety of uses. You can find more details on the content below.

If  you want to join us on 27 September, register for the webinar now by clicking here.

Attendees will come away with:

• A clear understanding of current consumer use and where they’d like to use mobile wallet more, especially millennials and those from households with higher incomes
• Specific coupon and loyalty programme opportunities, and the problems mobile wallet solves for redemption and programme participation
• How brands can quickly and easily implement these programmes — in days, not months — and test additional channels to drive mobile engagement

Speakers:
Judy Chan, senior product marketing manager, Urban Airship
Judy heads product marketing for Urban Airships mobile wallet platform, working with brands on new ways to deliver innovative mobile marketing solutions for loyalty cards, coupon offers and more. Previously, Judy led eCommerce and online marketing at Livescribe, maker of award-winning iOT smartpens, and prior to that led product marketing for HP’s laptop business.

Jonathan Rueda, mobile wallet strategist, Urban Airship
Jonathan is Urban Airship’s resident expert on mobile wallets. He joined Urban Airship in 2011 and has been instrumental in helping brands both start on their mobile journey as well as craft new mobile marketing strategies. He has worked to strengthen the mobile strategies of organisations like Microsoft, Regal Cinemas, Sprint, Caesars Entertainment Group, Hautelook and the Boston Red Sox, among others.