José Mourinho stars in Topps’ UEFA EURO 2024 ad
- Thursday, November 14th, 2024
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Topps has launched its UEFA EURO 2024 Chrome trading card set, accompanied by an advertisement featuring football icon José Mourinho.
The brand’s ad showcases Mourinho’s signature humor as he visits a spoof Chrome lab, directing experts to create a card that is “as Chromy as it gets”.
The new Chrome set features an impressive lineup of autographed cards from tournament stars, including Cristiano Ronaldo, Ballon d’Or winner Rodri, Harry Kane, Lamine Yamal, and Luka Modric.
Fanatics Collectibles chief marketing officer EMEA Patrick Rausch said: “Once again, José Mourinho shows us why he is called ‘The Special One’ and why he is the perfect choice for us as brand ambassador and product manager. 
“After the first film with the self-deprecating José immediately achieved cult status, I’m pretty sure that the upcoming clips, featuring several well-known influencers, will also take the hearts of Europe’s soccer fans by storm.”
