Quality Street’s new Christmas campaign features broadcaster, author, and barrister Rob Rinder putting the brand’s latest paper tub “on trial.”

In a Netflix-style courtroom drama, Rinder takes on the roles of defence, prosecution and judge to assess the new, environmentally friendly packaging.

Quality Street introduced recyclable paper wrappers in 2022, and this holiday season, 200,000 recyclable paper tubs are being “trialled” at select Tesco stores across England and Wales.

The campaign trailer presents arguments both for and against the new packaging, echoing the style of popular legal dramas.

“Despite compelling arguments from both sides, there was only ever going to be one verdict,” said Rinder.

“The Quality Street recyclable paper tub trial is another bold step in the right direction from my favourite Christmas brand, and it’s been a privilege to be a small part of their sustainability journey.”

Jemma Handley, Senior Brand Manager for Quality Street, commented: “We’re delighted to work with the inimitable Rob Rinder to celebrate our new recyclable paper tubs. We take great pride in our packaging, and a lot of care has gone into the new paper tub to ensure we deliver a luxurious feel and beautiful design that our customers have come to love.

“We know, however, that change can be difficult, so working with Rob Rinder to make a case for it on our behalf felt like a great way of reassuring our customers. We’re proud to be the first major manufacturer to trial a paper tub at Christmas and look forward to hearing people’s verdict.”