Juice Wireless has announced the launch of JuiceCaster 4.0, which it says is the first application allowing individuals to create and consume rich media content from their mobile phones and the Web, and automatically share it with anyone. Providing instant access to other users content, the latest version offers free from-one-to-many distribution of pictures and video in real-time.
The application is available free on the JuiceCaster website and provides each visitor with a MediaBox upon sign-up. Photos and videos captured with a mobile device immediately appear on an individuals MediaBox on the JuiceCaster website. A MediaBox can also easily be posted to any other site, including MySpace, Xanga, Blogger, GooglePages, Friendster and BlackPlanet. There is no limit to the amount of websites on which a MediaBox can be posted.
JuiceCaster 4.0 also features MediaBox channels. Users can subscribe to other peoples  channels to send and receive JuiceCasts via phone screen, computer or iPod. JuiceCasts can also sync with iTunes for user-generated content portability JuiceCaster 4.0 provides a personal broadcast tool for creating, consuming and sharing media files, anyplace and anytime, enabling anyone to show their own original content to others around the world.
“JuiceCaster 4.0 is the first application for creating and distributing photos and video that eliminates the hurdle of having to access a website,” says Juice Wireless Founder and Chairman Nick Desai. “Were giving complete control to the user, facilitating true portability and instant distribution of user-generated content. With our latest version, were happy to help consumers and marketers alike serve and distribute social media in an instant, regardless of mobile device or platform.”
JuiceCasts can also be created with a computer, by uploading existing files, or by using the applications integrated recorder and a webcam to record pictures or live video. Users can also create a personal profile, and search tools connect users both online and by phone. Visitors can also browse communities or JuiceCasts by city and topic.
JuiceCaster works on virtually all camera phones available in the US, the UK, France, Germany, Italy, Spain and Finland.
Juice Wireless is demonstrating JuiceCaster 4.0 at booth  number 30320 at CES in Las Vegas until tomorrow.

Nick Desai interview. Read.