Juice Wireless, which specialises in mobile social networking, has launched Mobile Video Search (MVS), which it says is the first search application for accessing user-posted videos on wireless devices. MVS forms part of Juice Wirelesss core mobile social network, JuiceCaster, which launched in December 2006, comes in free and paid-for versions. JuiceCaster has almost 60,000 users and, the company says, is growing at the rate of 20,000 users per month. 
A free service, MVS lets anyone with a video-capable mobile instantly watch desired videos on-demand by texting keywords to the shortcode 84462. The search tool then immediately sends a reply with links to the requested content. MVS works on over 95% of video-capable phones, ranging from high-end devices such as the iPhone, Blackberry, Treo and Windows Mobile devices to mass market phones such as the Motorola Razr family of handsets.
This gives individuals worldwide instant access to informative, entertaining, commercial or personal JuiceCaster videos, delivered directly to their cell phones. Business owners, college students, garage bands, travellers and aspiring artists can quickly and easily mobilize and share their content by creating a free JuiceCaster account, uploading videos and tagging them with search keywords, the company says.
MVS is the next revolution in mobile search, combining the immediacy of wireless environments, the power of video and the value of search into one, easy-to-use solution,” says Juice Wireless CEO, Nick Desai. MVS now enables anyone, from consumers to big-brand names to share, influence, educate and make others laugh, all through tagging their mobile content with simple keywords and making it available to anyone with a video-capable mobile device to see.”
In addition to enabling users to communicate with each other effortlessly, regardless of their location, MVS also forms a connector between mobile devices and social networks, such as MySpace and Facebook. Immediately after  a consumer posts a video from the phone using JuiceCaster, viewers can see the content and comments across multiple social networking sites, as well as on mobile phones powered by any wireless operator.
JuiceCaster offers a free WAP version, which is available by sending the word JOIN in an SMS to 84462. In addition, the subscription-based, downloadable BREW and Java versions of the solution are available on select local and international wireless operators.