Mobile ad network Jumptap has announced two exclusive partnerships with third-party political data providers – i360 and Catalist. Jumptap will combine its targeting technology and network reach of more than 107m US monthly mobile users, with the third-party political data to the aim of offering better targeting and relevance for political, corporate, public affairs, non-profit, and advocacy clients. Jumptap notes that 2012 will be a strong year for mobile ads within the political arena and says these partnerships will help give advertiser clients a stronger edge.

i360 is a data resource used by the conservative political and advocacy communities. The company has developed a national data clearinghouse to support the fundraising and campaign activities of the pro-business, public affairs, political, and corporate communities. The clearinghouse integrates and updates a database that includes more than 187m active voters and 230m US consumers. It provides hundreds of data points on every American adult who is or who could become politically active.

“There is no question that mobile marketing will be of increasing value to political advertisers,” says i360 COO, Michael Palmer. “Our partnership with Jumptap gives advertisers the means to leverage an abundance of data to reach their intended audiences with highly targeted messaging.” 

The second deal is with Catalist, which maintains and updates a national database of over 265m people in the US, and provides a high volume matching service operating at over 1bn matches per month. Catalist brings easy-to-use web-based tools and a voter database of all voting-age individuals in the US to progressive, not-for-profit organizations, advocacy groups and campaigns. It combines standard demographic and  political information with commercial data that allows advertisers to get their message, ideas and requests across.

“You can’t ignore the numbers,” says Catalist president, Harold Ickes. Nearly 100m people in the US own a smartphone. Mobile is a huge, and until recently, often untapped opportunity for reaching American voters. There is no better time than in an election year to leverage the power of political data and targeting.”