Mobile search and advertising solutions provider JumpTap has announced the opening of a Stockholm office. The company has also appointed Rickard Ebersj as Director of Sales, Steve McVeyas Director of Ad Sales, Fredric Andersson as Sales Manager, Ati Serpoushan as Account Manager, and Rickard Nordberg as Senior Campaign Manager. JumpTap says the expansion comes in response to explosive market growth across Europe.
Advertisers in Sweden are benefitting from lower costs and higher rates of return from their mobile advertising campaigns, says Mike Kent, Vice President and General Manager of Europe for JumpTap. Increasing levels of consumer recall, interaction and receptivity reinforces the validity of the mobile marketing medium and is a key indication of future growth throughout the rest of the world.
JumpTap operates a mobile search and advertising network, and has a number of key operator partnerships across the globe. These include a partnership with TeliaSonera, which is deploying search and advertising solutions across seven different network operators in Sweden, Denmark, Finland, Norway, Estonia and Lithuania; and Telefonica, Spain, for whom JumpTap manages on-portal search and display advertising.