Mobile advertising firm Jumptap has been issued with US Patent No.7,600,581. The patent relates to, take a deep breath, a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile is identified as a category, wherein advertising of the sponsored content item relates to the category. And thats just an extract. In effect, it sounds like a mobile advertising bidding model, though we are happy for any legal experts to pick the bones out of it and put us right
The patent is one of four issued in less than eight months. Since June 16, 2009, Jumptap has been issued three other patents, and currently has over 70 published patent applications.
We were the first company to recognize that information access and content consumption through mobile devices would one day eclipse all other devices, causing a major disruption throughout the entire advertising industry, including both traditional and digital media, says Jumptap Founder and Vice President of Corporate Development, Jorey Ramer, who is a named inventor on the patent. We invested heavily in developing technologies that best match advertisers to mobile consumers and deliver superior ROI to the various stakeholders throughout the mobile advertising ecosystem. The patent is one of four issued in less than eight months. Since June 16, 2009, Jumptap has been issued three other patents, and currently has over 70 published patent applications.