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Jungle Creation sells majority stake to Livingbridge, following a record year

Gabby Fernie

Livingbridge, a mid-market private equity investor today announced its investment in London-based social media publishing business, Jungle Creations. The investment was made through Livingbridge’s Enterprise 3 fund, which invests in fast-growth SMEs.

Jungle Creations creates, produces, and distributes content across seven media brands which include: Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals, and Blue Crate, each focused on unique interest areas.

The company’s content is primarily distributed through social media platforms including Facebook, Snapchat, TikTok, Instagram, and YouTube, whilst its branded content arm ‘Jungle Studios’ produces campaigns for clients including Bailey’s, GSK, Mondelez, and Waze.

Jungle is also home to award-winning social-first creative agency, The Wild, which leverages data and insights from Jungle’s own channels to design, create and execute organic social campaigns for brands including Heinz, Major League Baseball, and Silverspoon.

Jungle has seen rapid growth in recent years as it capitalises on the shift in advertising spend from traditional to social media. In 2020 the company generated revenues of £19.3m and an EBITDA of £2.5m whilst this year, Jungle is on track to generate revenues of £30m and profits of £5.5m, the highest in its history.

Livingbridge’s investment will support Jungle in fuelling its growth strategy, including the launch of new brands, increased content output for existing brands, and internationalisation.

“It’s been a whirlwind seven years that has seen such incredible growth for Jungle. I'm so proud of everything the team has been able to achieve but this marks only the start of an even more exciting journey for the business. I can't wait to see the continued phenomenal work and growth that has and will always be down to people within the business” said Founder of Jungle Creations, Jamie Bolding.