Juniper Reports on NFC Developments

Juniper Research has released its latest report on the adoption and development of NFC  technologies.

The report, titled NFC Retail Marketing & Mobile Payments: Markets, Forecasts & Strategies 2011-2016, looks at the opportunities within the market for NFC-based solutions, and evaluates the technology. 

“This board level evaluation of the rapidly-developing NFC market delivers the most extensive appraisal of the industry to date,” the company says. “Across three detailed forecast chapters, this report provides a strategic blueprint for companies and market planning professionals aiming to maximise on the growing opportunities within NFC retail marketing and NFC mobile payments.”

The first of the three chapters forecasts data for NFC mobile payments, including the average number of NFC transactions per handset, as well as the number of transactions and transaction value. Data is broken down into NFC ticketing and NFC retail payments. The second chapter looks at the market for NFC retail marketing, forecasting the number of NFC coupons and smart posters downloaded, as well as the total fee value. The third chapter forecasts the ARPU opportunity for NFC ticketing, retail payments, mobile coupons and smart posters.

The report is based on market developments over the past 12 months, and covers 18 industry announcements. It also include 14 vendor briefs with key industry figures. The report forecasts the adoption of NFC over the next five years, as well as offering forecasts by region for NFC adoption. 

A single-user license to obtain the report costs £1,750 (plus VAT), while a multi-user license costs £2,500. Theres more information here