Juniper Sees Bright Future for Mobile Tickets

Research from Juniper Research estimates that over 2.6 billion mobile tickets will be delivered to just over 208 million mobile phone users by 2011. The Juniper report, Mobile Ticketing & Coupons: Strategies & Markets 2007-2011, reveals clear evidence that the sector is gearing up for major launches over the next few years. Juniper says that early trials, mainly led by mobile network operators, are now migrating into commercial services that are controlled by the ticket issuers themselves.
Benefits for ticket issuers include reduced cost, better security to help the fight against fraud, and improved environmental footprint by reducing paper. Early use of mobile barcode technology will be gradually complimented by the emergence of NFC (Near Field Communications), says Juniper, in particular for the transportation ticketing sector, where there are already commercial deployments in the Far East, as well as important trials in Western Europe and North America.
Most encouraging for the sector is the wide adoption by some of the major organisations that control the issue of tickets, such as Ticketmaster, British Airways and Tickets.com. This is coupled with the involvement of the key operators and technology providers such as O2, NTT, DoCoMo, Vodafone, Nokia and Samsung.
The Juniper research illustrates the current and near-future status of mobile ticketing with analysis and interviews from representatives of some of the leading organisations in the mobile ticket industry.
The report finds that airline industry could achieve savings of $500 million (250 million) each year by migrating to mobile boarding passes. It forecasts a total of almost $87 billion (43.5 billion) worth of mobile ticketing transactions by 2011, and says that NFC will start to create traction from 2009 onwards.
Theres more information, including white papers to download, here.

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