Pastry brand Jus-Rol has become the latest brand to team up with Shopitize to offer discounts on many of its high-quality pastry products. Other brands on board include Kellogg’s, United Biscuits, Aunt Bessie’s and Little Dish.

Shopitize’s cashback shopping service, delivered through its mobile app, enables brands to connect with their customers and reward them for their loyalty with money-off offers. To get the offers, shoppers download the iOS or Android Shopitize app and sign up to the service, and then receive offers direct to their mobile phone. They then head for the supermarket, buy the goods – they may need to scan the pack to ensure they have the correct pack size/flavour etc. that the offer relates to – and after checking out, take a photo of the till receipt. The consumer must photograph the entire receipt. A ‘stitch’ function within the app enables the consumer to take photographs of diferent sections of the receipt and then stitch them together.

The photo of the receipt is then uploaded to the Shopitize mobile ecosystem via the app, where it is validated. Importantly, the retailer plays no part in the redemption process, so there is no need to scan a mobile barcode or enter an equivalent reference code at the till. Consumers are rewarded by cashback, either by PayPal, cheque or BACS payment. They can request a cashback payment once their savings balance reaches £5.

The Jus-Rol items on offer to shoppers via Shopitize’s cashback app include chilled and frozen puff sheets and puff blocks, shortcrust sheets and shortcrust blocks, and Jus-Rol light puff pastry.

Jus-Rol senior brand manager, Audrey Jackson-Pownall, said: “All brands need to stand-up and take notice of the sheer power of mobile marketing, and Shopitize’s mobile-cashback couponing app now takes this to the supreme level. It will enable Jus-Rol to connect directly with our customers in a completely new way, which is not only highly effective, but also fun.”