Just Eat extends UEFA partnership

Just Eat has announced it is extending its partnership with the UEFA Champions League, Europa League, and Europa Conference League until 2027.

The extension sees the global online food delivery company create unique match-day experiences by launching promotions and initiatives in a bid to drive engagement.

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The renewed contract will continue to drive brand awareness, from the in-game perimeter LED boards and media interview backdrops to exclusive activation opportunities.

Broadcast sponsorship for the UEFA Champions League and premium brand exposure during the UEFA Europa League and UEFA Europa Conference League matches are also included, the company revealed.

Just Eat Brand VP, Susan O’Brien, said: “Football and food delivery is a perfect match. We are very proud to partner with UEFA, as it gives us a unique opportunity to engage with football fans who can order their favourite food directly from our local platforms while watching their favourite teams play in the most prominent European football tournaments.

“The partnership continues to deliver fantastic results for our brand, driving visibility, recognition and positive perceptions of Just Eat Takeaway.com across our markets globally.”

UEFA Marketing Director, Guy-Laurent Epstein, added: “We are thrilled to continue our dynamic partnership with Just Eat Takeaway.com as the official food delivery partner of UEFA’s men’s club competitions.

“As a result, the match day experience will continue to benefit fans who can enjoy the convenience of having their favourite meals delivered directly by Just Eat Takeaway.com to their doorstep, ensuring they never miss a moment of the action.”

He concluded: “We will also continue joint initiatives in support of UEFA’s mission to make our events and matches more sustainable and environmentally friendly.”