Israel-based mobile company JustDomobi has launched its custom mCommerce web solution, aimed at enabling online retailers to increase their mobile commerce revenue.

According to research carried out by the company, mCommerce sales are lagging behind the relative traffic arriving at mobile sites because of the lack of quality mobile navigation and check-out processes on most retail mobile sites. This creates abandoned shopping carts, disappointed prospective customers and costs companies valuable revenue as more and more consumers shop via their smartphones and tablets.

“People arrive on a mobile website with a task to complete and they expect to do so instantly,” said Yigal Carmi, co-founder of JustDomobi. “We planned Lamalolis site so that any shopper can buy two t-shirts in less than a minute including search, selecting the right size, placing the items in the shopping cart and completing the purchase.”

The JustDomobi mCommerce solution provides retailers with a mobile shopping experience that is optimised for the smaller screen size of smartphones, and meets the expectations of mobile shoppers. Sites are fully customisable and cross-platform, working with iOS, Android and other operating systems.