DM: Justin, were looking forward to your presentation on Wednesday. Can you give us an idea what you’ll be covering at the event?

JP: I’ll be offering insights into the current size and status of the London Taxi & Private Hire Industry; our uniquely tailored mobile approach; the rise of apps, and our offering as the leading “Minicab aggregator” in London.

DM: What impact is mobile having on your business?

JP: Without mobile technology, Kabbee would not exist. Smartphone penetration and the reliance on apps to facilitate everything from your takeaway to your To Do list sees our customer base rapidly expanding.

DM: What’s the biggest thing you’ve learned from your experience of doing stuff on mobile to date?

JP: Multi-device usage and the competition of suppliers in the mobile space means that end-to-end user tracking is a challenge. The recent investment in products such as AppsFlyer shows that this is an area in which we should see great progress in the coming months.

DM: How do you think the Travel industry compares to others in terms of its mobile-readiness/firstness?

JP: At Kabbee, we think that the travel industry is at the forefront when it comes to mobile readiness. There is nothing more important than being able to access travel information and book journeys on the go.

DM: Which other presentation are you most looking forward to at the event?

JP: Martin Young, Avios. Retention and loyalty is a huge part of our business and were looking forward to hearing about this from a business that’s focused on it.

DM: What are your key mobile priorities/areas of investigation right now (e.g. apps, messaging, advertising)?

JP: We are focusing on the development of our product to make it as easy and simple to use as possible for the consumer and to make it the go-to app for London minicabs.

Justin Peters will be speaking at the Mobile Travel & Tourism Summit in London on Wednesday. You can see the full Agenda here.