KamaGames, one of Europes largest social mobile poker operators, has announced a new exclusive monetisation agreement with Unity Ads, which will see graphic pioneers mediation platform used to provide in-app rewarded video advertising across KamaGames portfolio of apps and games.

KamaGames boasts over 3.3m monthyl active users and 530,000 daily active users. Its flagship title, Pokerist, was the number one grossing app in 101 countries on the iOS App Store, and one of the top five grossing apps in 45 countries on the Google Play Store.

“The decision to partner with Unity Ads was an easy one based on the platforms impressive metrics such as high eCPMs (effective cost per thousand impressions), fill rate and the overall quality of provided content,” said Andrey Kuznetsov, CEO of KamaGames. “Additionally, this agreement allows us to reduce the actual app weight in the App Store as Unity offers simple integration via their Unity Engine, and since all of our games are made with this engine, we do not need to integrate any additional SDK for monetisation.”

Unity is perhaps best known as the creaetor of a flexible, end-to-end development platform used to create rich interactive 3D, VR and AR games and experiences. Its software is used in a variety of AAA video game releases, and the firm also offers solutions and services for boosting productivity, connecting with audiences and monetising content.

“We are delighted that KamaGames has chosen Unity Ads,” said Julie Shumaker, vice president of global business development for Unity Ads. “Unity has already enjoyed a strong partnership with KamaGames over the past five years and now this recent collaboration is set to make it even more successful.”