Kantar: Windows Phone Market Share Jumps 1.9 Percentage Points

Windows Phone saw the greatest growth in market share of any mobile OS between Q1, 2012, and Q2, 2012, with its share of sales up 1.9 percentage points year-on-year, according to data from Kantar WorldPanel ComTech.

However, the OS still only accounted for 5.6 per cent of smartphone sales in Q1 – putting it a distant third to Android (49.3 per cent) and iOS (43.7 per cent). 

However, with Androids share growing by just 1.4 percentage points, and iOS actually dropping by 0.9 per cent, Windows has much greater momentum, something which has helped push Nokias share of devices sold up by one percentage point – although again its total share is very low, at four per cent.

“As iOS and Android continue to battle it out for top selling smartphone OS, we have seen Windows steadily grow over the past year and is now at its highest sales share figure so far,” said Kantar Worldpanel ComTech analyst Mary-Ann Parlato. “Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a feature phone. Of those who changed their phone over the last year to a Windows smartphone, 52 per cent had previously owned a feature phone.

“Comparatively, the majority of iOS and Android new customers were repeat smartphone buyers, with 55 per cent of new iOS customers, and 51 per cent of new Android customers coming from another smartphone. While the differences between these figures are small, with over half of the US market still owning a featurephone, it’s likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand.”