Karnstedt Joins Jumptap Board
- Sunday, July 5th, 2009
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Mobile advertising firm Jumptap has appointed David Karnstedt, President and CEO of Efficient Frontier, to its Board of Directors. Karnstedt has had a high profile career in both search and display advertising, and his experience includes establishing many significant industry firsts.
As President and CEO of Efficient Frontier, Karnstedt leads overall strategy and is responsible for the management and operations of the company. Prior to that role, he served as Executive-in-Residence for Redpoint Ventures, a current Jumptap investor. He also served as Senior Vice President of Yahoo!s North American Sales, where he drove $3 billion worth of revenue. He has also worked for Wired Digital, AltaVista and Overture.
The mobile advertising market is rapidly evolving, and Jumptaps strategy and advanced targeting technology have uniquely and defensibly positioned them for success, says Karnstedt. The company offers a tremendous value proposition to advertisers seeking higher ROI, publishers that want to optimize their mobile revenue, and carriers that seek to leverage their data assets to build targeted user profiles.