Kelloggs has teamed up with social media influencers to promote its latest cereal flavour. Travelling around the US, Tony the Tiger will collaborate with Snapchat and YouTube magician Justin Flom, Insta-famous graphic designer and photographer Elise Swopes, and US pro skateboarder Lizzie Armanto.

Flom will release a series of Snapchat videos showing him performing magic tricks, using a box of the ‘long-awaited’ Cinnamon Frosted Flakes.

“Im thrilled to be teaming up with Tony to show fans around the country how were trying out new Cinnamon Frosted Flakes by bringing a little magic to their days,” said Flom.

Throughout the campaign to promote its new Cinnamon Frosted Flakes, The US multinational food manufacturing company will be encouraging kids and adults to #LetYourGreatOut across social media.

Recently another US multinational food company, Pepsi, teamed with Snapchat as part of a multi-platform digital marketing strategy for Super Bowl LI. The partnership is for live content and in-game lenses.