Kellogg’s unveils ‘Kellogg’s Town’ as new online playground for European markets
- Friday, March 14th, 2025
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Kellogg’s is set to boost customer loyalty via a new immersive digital experience.
Named ‘Kellogg’s Town’, this online “playground” was developed in partnership with marketing service Merkle and Dentsu Creative.
The immersive experience is designed to drive repeated engagement by hosting seasonal competitions and collaborations.
Phil Wilkinson, senior director of omnichannel experience and commerce at Kellogg’s, stated: “We’re delighted to create some digital playground magic in the breakfast space. 
“The launch of Kellogg’s Town marks a really exciting time for Kellogg’s, as we look to expand our reach and drive engagement with our customers.”
Ruth Bucknell, VP of experience design CXM UK&I at Dentsu, commented: “Kellogg’s Town is the perfect example of how the Dentsu network can come together to help our clients innovate to impact through creative design, seamless collaboration and data-led strategy.”
