Kenshoo, a digital advertising technology company, has added support for Apple Search Ads to its marketing platform.
In becoming an Apple Search Ads Authorised Reseller, Apple Search Ads are now part of the Kenshoo Marketing Platform. Search Ads enable marketers to promote their app at the top of relevant search results within the App Store in markets across North America, Asia Pacific, and Europe.
The offering from Kenshoo is said to enable Apple Search Ads advertisers to scale and optimise campaigns toward custom in-app actions, while enabling them to manage their Search Ads through account creation, keyword discovery, campaign management, tracking, and reporting.
“We’re humbled in having the opportunity to forge this relationship, recognising Kenshoo as a driver of advertising innovation, with the presence and proven capabilities to help mobile app marketers capitalise on this historic opportunity with Apple Search Ads,” said Yoav Izhar-Prato, CEO at Kenshoo. “Kenshoo’s marketing platform ensures marketers have the best-in-class solution for decisioning, optimising and automating their mobile app campaigns.”